5B. Communications toolkit
This guide explains the six steps involved in developing a strong communication effort that will engage stakeholders in support of your delivery effort:
- Developing a foundation for communication
- Prioritizing stakeholders
- Setting communication objectives
- Developing messages
- Planning for communication
- Driving communication
These steps are explained in detail in Deliverology in Practice. The toolkit provides resources to help you implement your communication effort effectively.
Kit Resources Include:
5B. Communications toolkit overview
This document provides a guide through the rest of this toolkit. Read this first to understand the concepts covered in the rest of the kit.
5B.A. Stakeholder mapping
Use this exercise guide to lead a group through a “stakeholder mapping” conversation in which they will identify audiences for communications and prioritize which audiences should be the focus of their communications effort.
5B.B. Identifying stakeholder objectives and success measures
Use this exercise guide to lead a group discussion to identify communications objectives for each of your priority audiences, and to generate ideas for how to measure whether those objectives have been achieved.
5B.C. Message crafting
Use this worksheet to craft messages for each of your priority audiences. The worksheet includes tips and prompting questions to help make your messages informative, persuasive, and relevant to each audience.
5B.D. Communications planning
Use this worksheet to create a strong communications plan with milestones and actions. For each communications milestone use the worksheet to think through a set of key questions, including the communications vehicles you can use to reach each audience. This can be done individually or in a small group. Includes a quick guide to identifying communications vehicles for each audience.
Related Resources